Archives for category: Joseph Recommends

Please do something …  anything … even if it’s wrong.

Mistakes can be corrected – but – doing nothing can only be corrected by doing something.

J.F. Jim Straw

Publisher of Business Lyceum

For some reason, in the past week I’ve been getting emails from newer and even a seasoned copywriter asking how I get clients.

After those e-discussions on Skype and through email, I mentioned one strategy that seemed to get a lot of attention (and it’s really simple too).

1)  Go to your local library.  If you don’t have one yet, get a library card.

2)  Ask the “info-person” about the database access they subscribe to (such as ReferenceUSA or whatever).

3)  You should be able to access this database from home.  Log on and…

4)  Put in your search parameters, like type of business, sales volume (best to stay in the higher ranges like 1 million a year and above), etc…etc…

5)  You have a list of prospects…get calling and ask for whomever is in charge of their marketing.

6)  Get to that person (or dept.) and ask any variation of the following question that you’re comfortable with:

“My name is _________, do you have a current or future need for a freelance copywriter?”

That’s it…

Then carry on whatever conversation transpires.  Some will say “no”, and that’s ok…just do one of two things:

1)  Ask them if they could refer you business, or know someone who can.

2)  Move on, NEXT.

It really is that simple, don’t over-complicate this, and you’re bound to run into a few “yes” responses this way.

Even if it takes 100 calls to do so, your time will be well-invested so long as you charge appropriately for your services.

That’s it. If you serve clients, please share any examples of prospecting below (or feel free to comment obviously).

While this really isn’t the 84th edition, I have written this list each year since 2006 I believe (on an older blog).  So call this the 5th official edition.

Each year, I pay tribute to the certain individuals who helped provide a measure of independence for me in my business, or through their friendship.

Obviously, to those people who’ve become private clients… and of course you, the people who read my blog, you top the list. I appreciate each and every one of you…as without your support, this blog and my business doesn’t exist.

Without further ado…here is this year’s Independence Day list:

  • Ryan Healy from http://www.ryanhealy.com .   Ryan is a true friend, and his blog is a must-read for copywriters…period.
  • A new addition to the list, Nathan Hangen from http://www.nathanhangen.com .  I met Nate through his writing called “Claiming Your Destiny”, which is a report freely available on his blog.
  • Andre Chaperon from http://affiliatebully.com . Andre is also a new addition to the list, a friend, and a VERY sharp marketer.  I recommend you visit his site to gain a solid perspective of a content-first marketing approach.
  • Peter Bowerman (aka The Well Fed Writer) from http://www.wellfedwriter.com .  Peter is also a friend, fellow copywriter, and overall a marketer who proves that simple works best in marketing.  You should check out Peter’s blog whether or not your a writer.
  • The Late Gary Halbert from http://www.thegaryhalbertletter.com.  One of the all-time greatest direct marketers.  Two hours on the phone with him changed my view of marketing forever.  He shall probably remain on this list forever.
  • John Carlton from http://www.john-carlton.com.  The Marketing Rebel as he is known (also the most ripped off copywriter), much like Gary, will remain on this list…as his timeless lessons are continually reinforcing why I love this business so much.
  • Seth Godin, from http://sethgodin.typepad.com (click on his head) whose timeless lessons pertaining to large-scale trends and communication will transcend all barriers.  One important note about Seth is even though he produces thousands of blog posts, and travels all over, he still answers his email in a timely fashion.  Someone we could all learn from.
  • Linda Buquet, Founder of 5-Star Affiliate Forums.   Linda simply enjoys helping people, a concept that seems forgotten now that people can hide behind a monitor.  If you’re into affiliate marketing, I suggest you join her forum.
  • Anyone else “on the list” that I may not have added here.

Of course, don’t forget the real reason we celebrate Independence Day here in the USA.  I think we take for granted the real freedoms we are entitled to because certain individuals sacrificed.  Don’t take that lightly…and have a safe and prosperous 4th of July, 2010 everyone.

–Joseph Ratliff