Rules? What Rules?

I’m actually quite surprised at the number of people who learn a concept, then don’t expand on that concept in other ways that no one else does. Example… CPA marketing. Many people know it as putting up a website, driving traffic to it, getting people to take a simple action online…then possibly getting paid. So who said you can’t do it…

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Does Your Marketing Copy Talk?

A big problem I see with many marketing materials on the web is what I call “flowing” copy. Now, I understand that copywriting is a very deep subject, and no one is a flawless or perfect writer…but your marketing copy has to talk. What do I mean by this? Well, an exercise you can do right now will tell you…

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What Business Are You In?

Ahhh yes, the ultimate question. Some would say… “I’m in the __________ (niche here) business.” Wrong. Still others would say… “I’m in the marketing business.” (betcha didn’t expect that one huh?) Wrong again. I would challenge that you’re in the business of serving people. Your niche is the industry in which you choose to serve people… Your marketing are the…

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