Rules? What Rules?

I’m actually quite surprised at the number of people who learn a concept, then don’t expand on that concept in other ways that no one else does.


CPA marketing. Many people know it as putting up a website, driving traffic to it, getting people to take a simple action online…then possibly getting paid.

So who said you can’t do it offline?

Help an offline business owner “drive traffic” to their place of business, having people fill out a form, and for every form someone fills out (for a contest, prize, whatever)…you get paid. You can count those, so “tracking programs” and such won’t rob you of commissions (not saying they do all the time).*

*unless the business owner is a crook, but that rarely happens.

You’ll educate the business owner on the value of having a customer list in some cases (which could result in a consulting fee for you)…and they’ll thank you for showing them a new revenue stream.

Now, before you light up your email program to tell me how simple this sounds, I didn’t reveal every single detail, because I want to challenge you to expand on this idea (and others) for yourself.

(I know, I know, work a little…)

You could make up some excuses why this won’t work…that you have to talk to business owners about business…how you don’t want to “sell” anything (which you won’t be doing if you talk to a business owner AS a business owner yourself instead of selling)…etc…etc…

If you have come up with “reasons” why this won’t work…you’re right…it won’t. If you can see past those and make it work, you’ll realize that your local business market is pretty much untapped for this sort of thing (and even if it isn’t there’s plenty of room for you and competition).

So what’s with the title to this post?

I wanted to help you understand that so long as what you’re doing isn’t illegal, immoral, or unethical (like violating terms, etc…)…then you’re pretty much free to conduct business in creative ways.

Nobody said affiliate marketing was an “online only” activity, did they? 

5 Reasons Your Internet Business WILL Fail This Year (and a free download)…

Does Your Marketing Copy Talk?

A big problem I see with many marketing materials on the web is what I call “flowing” copy. Now, I understand that copywriting is a very deep subject, and no one is a flawless or perfect writer…but your marketing copy has to talk.

What do I mean by this?

Well, an exercise you can do right now will tell you the answer. In fact, you should do this exercise every time you write marketing copy for any of your sites…before you put that site out on the web.

“Marketing Copy Exercise”

Step 1 – Finish writing your copy to what you determine is the “final draft” (it won’t be once you finish the exercise). Then move on to the next step.

Step 2 – Before you put out the final draft, read your copy out loud to yourself (or someone else is even better)…all the way through…and see where you naturally pause. Then move to the next step.

Step 3 – Read it out loud from beginning to end again (to yourself or another person). Get a “feel” this time for where your copy “feels” wrong or awkward…your gut will tell you.

Step 4 – Read it out loud one more time, but this time stop at each point where it “feels” wrong…and re-write that part of your letter until you can say that part of your letter smoothly.

Step 5 – Repeat step 4 until you have reached the last part of your copy…and “smoothed out” the rough spots. Then re-read it one last time to ensure you got them all.

That’s it. By doing this, you are allowing your brain to associate with your copy directly and after you complete this process your copy will start to sound like you’re “talking on paper”…which is one step closer to a winning marketing letter or piece.

Don’t skip any of the steps above.

They look very similar in nature…but there is a reason I separated this process out for you.

Once you have written a few marketing pieces this way…you will start to naturally write how you speak…and that will make it easier for you to generate results online. It’s only one step to an entire copywriting process…but it’s a critical one.

What Business Are You In?

Ahhh yes, the ultimate question.

Some would say… “I’m in the __________ (niche here) business.”


Still others would say… “I’m in the marketing business.” (betcha didn’t expect that one huh?)

Wrong again.

I would challenge that you’re in the business of serving people.

Your niche is the industry in which you choose to serve people

Your marketing are the methods and media you choose to use and invite people into your business of serving people.

I can feel it…I can hear those email programs or the clicking of the keys in the comment box below getting ready for a debate…

Bring it on. 🙂