My Thoughts On List Building…

There are 2 main schools of thought on building marketing lists in my opinion... 1)  Traditional, two-step "Give me yours and I'll give you mine" style.  Online, this usually involves a squeeze page where someone has to submit their email address to gain access to a valuable piece of content (if your content isn't valuable,…

Rules? What Rules?

I'm actually quite surprised at the number of people who learn a concept, then don't expand on that concept in other ways that no one else does. Example... CPA marketing. Many people know it as putting up a website, driving traffic to it, getting people to take a simple action online...then possibly getting paid. So who…

Does Your Marketing Copy Talk?

A big problem I see with many marketing materials on the web is what I call "flowing" copy. Now, I understand that copywriting is a very deep subject, and no one is a flawless or perfect writer...but your marketing copy has to talk. What do I mean by this? Well, an exercise you can do…

What Business Are You In?

Ahhh yes, the ultimate question. Some would say... "I'm in the __________ (niche here) business." Wrong. Still others would say... "I'm in the marketing business." (betcha didn't expect that one huh?) Wrong again. I would challenge that you're in the business of serving people. Your niche is the industry in which you choose to serve…

Are You Preparing For Success, Or Just Preparing?

"Joe, I've gotta do this, this, and this first before I can do what you recommended to make obscene profits." Love the excuses...but this one is a business killer. Please allow me to explain... Sometimes, it seems as though people want to stay stuck in "preparing" mode because it's more comfortable and less uncertain. Instead,…