The Conversation You THINK You’re Having Isn’t The One You’re Having…

It’s funny, you ever catch yourself having a conversation about something you know REALLY well (like the topic you created a business around)…and when you’re talking, you mentally “run over” who you’re talking to?

You get the “deer in the headlights” look, but they keep politely agreeing with you, nodding their head, etc… but you know this conversation is getting so deep.

Well, when just talking about what I do with people, this happens all the time.

And if it’s not a situation where I’m actively prospecting, local business owners (even in the 10 – 30 million a year range of income) seem to follow suit.

Wow.

It’s a bad thing though…that in economy where businesses need to cut costs at some points, they don’t analyze cost per customer acquisition.

In other words, how much does it cost to do business with a new person?

One of the ways to almost instantly reduce this, is to use the Internet (along with a list of 100 other things that can “release” added profits to the bottom line.

But back to the conversation.

If you’re skilled in a particular area, just remember, most people don’t know it near as well as you do, so when you start getting all passionate about what you do  (like I do when I start to talk about profits for business)…

Slow down a little…take a deep breath…and talk about the real “basics”.

Most business owners give me “the look” when I mention autoresponder, squeeze page, thank you page, etc…

More on this subject later on.

Local Internet Marketing Myopia

my·o·pi·a (m-p-)
n.
1. A visual defect in which distant objects appear blurred because their images are focused in front of the retina rather than on it; nearsightedness. Also called short sight.

2. Lack of discernment or long-range perspective in thinking or planning: “For Lorca, New York is a symbol of spiritual myopia” (Edwin Honig).

[Greek mupi, from mups, mup-, nearsighted : mein, to close the eyes + ps, eye; see okw- in Indo-European roots.]
my·opic (-pk, -pk) adj.
my·opi·cal·ly adv.

---> Source of the definition freedictionary.com

There’s no doubt, some of the “craze” in the make money online circles is marketing direct marketing website services and SEO (search engine optimization) services to local small businesses.

Some people are taking things as far as involving direct marketing in those lists of services.

If all you are focusing on are these simple concepts with your clients, even worse, only focusing on using the Internet to market small local businesses…you’re suffering from a myopic view of the total potential (and big-picture income for you by the way).

Some “idea-starters”…

You can start a lead-generation program with them…you could improve their “already-in-place” marketing…or at an advanced level, you could even start to talk about how each part of a marketing process can be custom-tailored to the type of customer that process is serving.

And on…and on…the possibilities are endless, and they are NOT only existing online.

With your knowledge of marketing, online or offline, what other ways can you think of to ignite your business with your clients?

(don’t worry, I’ll cover more on this topic going forward, like setting up lead gen systems you control at first to deliver a small amount of free leads as a “front end” offer to potential clients etc…)

One Blog Post Isn’t A Blueprint…

There’s always more when it comes to business.

Even when someone writes a 300 page book on business, it isn’t enough…there will always be more questions, more research, more…more…more…

So how could anyone expect someone to write, say, a blog post…and have it be the “end all” of your business problems?

For example…

What happens online a great deal is a short video, blog post, forum post, article, whatever is posted…and the questions get asked if there is a spot to put those questions.

So what if the person who posted the valuable content doesn’t answer those questions?  What do you do then?

Some people will “flame” the individual for not posting enough content, I’ve even seen threats made…as if the individual who freely gave their time to post the content is required by some law to continue the discussion at all.

I’ve got an idea: If you’re one of those people who “flame” or complain, just start implementing the ideaa, make a bunch of mistakes, do your own research (what?  be self-accountable?) and use the idea the best you can the way it was posted…then thank the original idea author for giving their valuable time to you in the first place.

The nerve of some people.

Even better…why not research the topic further yourself, and be “the hero” (so long as your research is accurate) … posting an extension of the original idea on your own website for others to enjoy.  In fact, that content could go viral itself, and you could get a boat load of traffic just by being the hero (and more importantly being self-accountable for your own results instead of relying on the original content author to continue).

Hmmm, novel concepts eh? 🙂

Holding yourself to a higher standard as a person, even if you’re not one of the above-mentioned types of people, can have tremendous benefits to your business or your life in general.

A wise person once said:

“You cannot control what happens to you, but you can control your attitude toward what happens to you, and in that, you will be mastering change rather than allowing it to master you.”

– Brian Tracy

So your action item for today is:

The next time something you don’t approve of happens to you, try reacting a different way (if appropriate to you) and see if there’s a different result.

Can Writing Articles Help Market Your Online Business?

Yes, it can.

But you have to have the right expectations of the results.

How many times have you read one of those “courses” that claim to give you massive amounts of traffic just for writing articles and submitting them to directories (or even worse “without having to write them” using PLR garbage).

That is not the whole story.

Here are a few tips that you can use immediately in your article writing strategy to get that extra traffic coming to your site with just a little bit of work:

  • Write your own articles for submission to the directories like ezinearticles.com, don’t use those PLR articles, or rewrite them where you’ve changed them at least 50%.

Most directories will not accept direct PLR anyway, and that wastes your valuable time. Plus, you receive more credibility as a true author of the article written.

That leads to more traffic in and of itself. Remember that word…credibility.

That is what you are after anyway.

  • Avoid writing a novel. Keep article length to 350 – 700 words and not much more (unless you absolutely need to).

Remember, this is the Internet, and people are not going to read a long story from you just yet.

  • Use bullets (like I have here). Bullets get your intended points across easier for the Internet reader.

In most article submission directories, there are tools to use such as rss feeds that you can put on your own website linking back to your articles. You simply write about 10 good articles and then get the html code to place on your site.

This is a good resource for your website and leads to that credibility stuff again.

Your byline, or resource box as it might be called, is the absolute key to your article marketing. The main idea here is to provide value to your readers in the box…not to try and sell something.  And, make it a continuation of the article itself, not a boring resource like “hey look at me”.

Write a free report with valuable information and link to it from the resource box in your article. After you have written about 10 – 15 articles, you will see “autopilot” traffic start to come to that link.

Repeat…do NOT try to sell something here. Offer value to your readers. This is probably the number one reason articles are not as effective as they could be (plus, you’re not building a list).

If you write articles from your own experiences in your own industry, you can be perceived as an expert in your industry. This can lead to increased traffic to your sites from your articles.

Or, you can continue to try and use “spinners”, and shortcuts…sure, they save you time…but does a spinner write from the heart?

Think about that today…

Have You Ever Had That “Pulling” Feeling?

You know…

That feeling you get when you get ready to take on something big, try something new and exciting, start another business etc…

You get this tight feeling in your arms and chest, your breathing seems to be more rapid, and various thoughts of “Can I really do this?” start swimming in your mind.

This feeling seems to be pulling you back. Back to where everything is comfortable.

Is this a bad feeling to have?

Nope.

This feeling comes from the fear of the “unknown.” And it is actually a good feeling to have.

Here is personal example from my own “pulling feelings”:

Back in my last days of working in the retail field (a long time ago now)…I was thinking to myself…

“Self, can I really start educating business owners on how to market their businesses?

I mean, I am nobody when it comes to being recognized as an authority in marketing, my credibility is close to zero with few clients yet, and what happens if the money runs out?

How do I support my family?”

Man…I am thankful for that “pulling” feeling. I am thankful because that feeling made me sit down and create what I had created for a couple of business owners already…

A Strategic Marketing Plan. I figured out that day what I would do for the next 6 months to generate a steady stream of clients. Then, I mapped out a three year and five year plan to expand the business I started in my mind already.

Boy did that feel good. And you know what happened to that “pulling” feeling?

It went away. It has yet to come back.

I am a little past the other end of that five year marketing plan now (I started marketing consulting locally in 2001). My business and family life is so fulfilling…I cannot even explain it to you.

And it all came from that one moment. Can you create your own?

So what is the lesson here?

Well, this lesson is in two parts:

1) Get out of your comfort zone, often, repeatedly, and stay out of it. This is huge. If things are going as planned in your business…get out of your comfort zone and try new things. Otherwise, your business will get stale…and your results will start to match.

2) Set aside time to work on your business, instead of in your business. Until you master this…all you have is a self-employed job. And you do know what “JOB” stands for, don’t you… Just Over Broke.

The more you get that “pulling” feeling…the more success you can have…but you have to reach out and take it without fear.