Archives for category: Entrepreneurship

Ooof!

At a local networking event…someone just jammed their business card in my gut.

Then, they started babbling about what they do, right off the cuff.  Ummm…

Do I care at that point?  Nope.

So why do we try and see how many business cards we can hand out at networking events?

It might be what he was taught, or maybe he didn’t know…but in this hyper-competitive business world, where everyone’s attention is divided by 100 (if they aren’t controlling the use of their time)…

Do you think jamming a business card in someone’s face is an effective networking tactic?

Besides, if someone were actually interested enough in connecting…shouldn’t the connection be more meaningful?

It takes time to develop key relationships folks…it is NOT an overnight, instant gratification thing.

Especially if you want to develop a relationship with someone who already has several key relationships built.

So, if you’re interested enough, take time to develop a real relationship with people…and you’ll find that 4 key relationships beats the HELL out of 100 fake ones…period.

Thomas Edison failed to build a working light bulb 1000 times before creating a successful one.

Yawn, every success guru points to this story as a “Failure leads to Success” story.

But…it’s not enough to just fail 1000 times…you also have to learn, build, and improve all at that same time in order to get to that successful one.

This isn’t a mechanical operation folks…you are still the centerpiece in the success or failure of your business…so you can’t just say “Well, if I fail 1000 times…I’m going to succeed for sure.”

Bullshit.  Doesn’t work that way, get over it.

Aren’t you more than that?

Even if you’re a person focuses on using a blog as your primary marketing device…aren’t you really first a business owner?  An entrepreneur?  If you only blog for personal reasons…a creator?  An artist?  Even a writer?

This “magical” labeling of people as bloggers (or worse pro-bloggers) means absolutely nothing.  Zero, zilch, nada.  Even the alternative labels above mean nothing really…as this all really boils down to two things…

What have you done (i.e. added value to people’s lives) and what are you going to do (i.e. change the world somehow, even in a small way)?

There are people out there who need you to believe that “blogging for money” is the “next big thing”.  And before you fire up your email program, I’m not talking about the original “ProBlogger” Darren Rowse either.  He even admits in his book that blogging makes money with both direct and indirect sources (I’m willing to bet the indirect income probably makes more).

Brian Clark at Copyblogger freely admits that his extremely popular blog actually doesn’t produce the majority of his income (not even close).  It’s a credibility enhancer and marketing tool for his products (read:  his business).

What do these two entrepreneurs with “A-list” blogs prove?

Blogs are a tool used to express your ideas, and for business people…used to market those ideas, products, and services…nothing more.

Either way you use a blog, whether it be to express your opinions to the world (a la the personal type of blogging)…or to market your business, products, or services (which by the way includes advertising being sold on a blog)…either way you use a blog…it represents a tool to accomplish a task, nothing more.

So why stop at only calling yourself a blogger (or pro-blogger, whatever)?  Aren’t you short-changing yourself if you do?  Are you limiting the potential of your business if you do (i.e. tunnel vision, myopia, etc…)?