One Concept That Can Take Your Business To A Whole New Level…

“XYZ Affiliate Network doesn’t pay on time…”

“Mr./Mrs. Guru won’t help me…”

“Man, I wish my vendors delivered as promised…”

I’m a BIG proponent of self-accountability.

This is an enormous hot button for me…I throw up in my mouth almost every time I hear the whining, moaning, groaning, and complaining about what goes wrong, who does it wrong…and why there aren’t any shortcuts to make business so easy you can operate it from an armchair.

So it’s time to deliver the big concept that will change all of that, so you can have and enjoy all the perks of a business (like I enjoy).

Ready?

You have to turn your business into a magnet.

No, not the kind you stick on the kitchen refrigerator, the kind that attracts the right people, resources, and energies to your business.

In simpler terms, you have to build a business that is bigger than yourself…you can’t be the centerpiece of your business. Instead you have to separate yourself from your business…and you have to build a business that people enjoy interacting with…and want to support.

You are part of that plan, no doubt about it…but the business and the vision behind it MUST be worth supporting in the first place.

You build a business that the affiliate network takes notice of, and gives preferential treatment to…

…a business that a successful business person will notice, and want to work with you sharing resources towards success for both of you (not just you, Mr. Greedy)…

…a business that vendors (website designers, copywriters, etc…etc…) take notice of and pay extra special attention to…

But the hard part of all of this is…you have to build and create the vision that drives this type of business.

In your actions every day, make yourself an “easy to get along with” person (if you aren’t already)…try to help other people when you can (like I do with content and Skype chats from time to time)…in essence…

Try to be what other whiny, moany, groany business owners aren’t…a magnet.

Even if you’re not the “extreme” example of the business person I point to in this post…I’m sure you can think of several ways to improve starting now.

Think about it today.

An Epiphany: You Can Use This Internet Thing To Reduce Customer Acquisition Costs

After Skype chatting with a colleague and friend Michael Hiles today (thank you for the chat man)…I’ve had an epiphany (feel that sarcasm).

Small to medium sized companies (sales volumes $10 – 500 million annually) can use this Internet thing to reduce customer acquisition costs.

Novel idea huh?

Use the Internet to replace or supplement your current lead generation efforts (correctly of course) so it costs less to acquire new customers for your business.

Wow, what a revelation.

How come more businesses aren’t doing it? (or aren’t doing it correctly, in fact not even close)

Interesting. 😉

One Networking Mistake You Should Quit Making

Ooof!

At a local networking event…someone just jammed their business card in my gut.

Then, they started babbling about what they do, right off the cuff.  Ummm…

Do I care at that point?  Nope.

So why do we try and see how many business cards we can hand out at networking events?

It might be what he was taught, or maybe he didn’t know…but in this hyper-competitive business world, where everyone’s attention is divided by 100 (if they aren’t controlling the use of their time)…

Do you think jamming a business card in someone’s face is an effective networking tactic?

Besides, if someone were actually interested enough in connecting…shouldn’t the connection be more meaningful?

It takes time to develop key relationships folks…it is NOT an overnight, instant gratification thing.

Especially if you want to develop a relationship with someone who already has several key relationships built.

So, if you’re interested enough, take time to develop a real relationship with people…and you’ll find that 4 key relationships beats the HELL out of 100 fake ones…period.