Archives for category: Entrepreneurship

Man, I’m going to shock people from the “typical” school of marketing community today.

Folks, content isn’t, and never has been king.

Oooooh…Joe is defying common wisdom online today isn’t he?

Nope, content isn’t king…and here’s why…

Content is a part of something much bigger…the conversation.

That’s right, the conversation is king, and always has been.

Now for a little explanation to give you an overview as to why the conversation is king…

Who searches the Internet?  Google or a human being?  Ok…now that you know the answer is both…who can actually respond to you and your business?

Who do you do business with as an end user (read:  who do you sell your stuff to)?  Google or a human being?  Ahhh…now we’re getting closer.

Who do you publish for…humans, or the Internet?

Ok.  Now before I get the barrage of emails saying “But Joe, how will I get found in Google if I don’t write optimized content for big G?”

To which I reply…

Who cares if your content “gets found in Google”, when, if you are carrying a conversation with people, those people will share your content with other people, who will share with other people, etc…etc…

And in the end, we know who buys your stuff right?  It’s certainly not Google…unless you create the next YouTube I guess. 😉

So…write to the people, people.

As I’ve said a million times…

Business is, and always will be about people, people.

(eliminate the Internet as the “middle man”, and instead turn it into what it’s supposed to be, a delivery device for your conversations)

The Web Is Dead – Wired Magazine

The Death Of Internet Marketing – Mike Filsaime

The Death Of The Sales Letter – Michel Fortin

The Death Of Adsense – Scott Boulch

The Death Of The Long Sales Letter – Various authors

The Death Of … – Whomever Else

Like a crack addict, they keep going to the pipe for the cheap “hit” folks.

Un-friggin-real.

They’re headlines people, nothing more…nothing is dying, everything mentioned above is still thriving (I guess we don’t know the fate of the ellipse huh?).

I suppose some of the points made in these pieces may be proven somewhat correct, but NOT according to the title of the piece.

The Death Of _________ = implies we are DONE with __________ (i.e. it’s dead)

And it never is “dead” within the context of these pieces, because of the author’s intent when using the particular “Death Of…” headline.

They intend on going for shock factor, readership, a polarizing effect, or similar…nothing more.

So…

Will these “Death Of ________” types of content die?  I certainly hope so, but I don’t see it happening any time soon in this hyper-connected world we live in.  With so much competition for eyeballs online and offline…I guess we still have to resort to “shock and awe” to get our messages out huh?

Joe out.

Truer words were never spoken about success…

You gotta want it bad.  So bad, that everything else (even some needs) won’t be met.

Jason Moffatt (J-Mo) put up a video of a gentleman named Sean Walker telling “The Truth” about success, and the video says the rest…

Click here to watch it —>