Chris Guillebeau on his new book: “Born for This”

Borh for This by Chris Guillebeau


I had another opportunity to ask Chris Guillebeau some questions about another book he wrote titled Born for This, a book about finding out what you were meant to do in life.

So, naturally … I took full advantage to “bug” Chris on his 30 – city (!) book tour.



Here are my 3 questions, and Chris’ answers, enjoy:

1.  In the book, my favorite concept you introduce readers to is called the “Side Hustle.” Could you please share a brief rundown of that concept?

Not everyone should be a full-time entrepreneur, but everyone should learn to think entrepreneurially.

Also, even if you love your job, you should have more than one source of income. That’s where a Side Hustle comes in. A Side Hustle is a project you build outside of your regular work. You don’t need to spend a ton of time on it, because even a small amount of extra money can boost your confidence and create security.

If you buy the book and register it online, you can get a free downloadable PDF titled 19 Steps to Hustle. 

2.  On page 18, you begin to cover how to “Flip the Script” … can you explain what it means for the reader to do that?

When it comes to career planning, a lot of conventional wisdom is simply wrong. You don’t have to choose a niche. You don’t have to know your life purpose at age 20 … or even age 30 or 40. There’s more than one path, but there’s also something you were born to do—so why not do everything you can to find or create that thing?

Flipping the script is about thinking differently. It’s about finding shortcuts to success and getting closer to the intersection of Joy, Money, and Flow, the three qualities of any Dream Job.

3.  Chapter 13 is also a favorite of mine, about Winners and “giving up” want to give us a little taste?

Yes. We’re told that “winners never quit,” but actually winners give up all the time. Real winners aren’t afraid to regroup and choose a different direction. I think you should try, try again, but you should learn to try in a different way.

We’re also told that persistence is the most important quality of success, but that’s true. Flexibility and adaptation are the most important predictors of success. Don’t give up on your dream, in other words, but don’t be afraid to completely change your strategies and tactics.

As always, thanks Chris for your responses to my questions.

If you want to find out more about Chris and his new book you can visit and

I highly recommend you get yourself a copy of Born for This right now.  It’s an easy and insightful read about finding your true calling.

Disclaimer:  Yes, Chris did send me a promotional copy of the book to read in advance of the publication date.

“Has Society Gone Mad?”

My answer to someone’s post on Reddit:

“Society” as a whole hasn’t gone mad, we just don’t really know what to do with all of the “artificial” and “illusion” in our culture (in the big picture).

We’re all part of the same broken system, we can’t seem to get “past” the superficial you speak of, the meaningless, the blah.

But on the rare occasion someone does get past it, past the “madness” that artificial culture creates … it’s hard to stay past it, to not get sucked back into meaningless consumerism, culture of illusion, and superficial tourism stuff.

The Machine doesn’t stop running because you finally get enlightened. In fact, it works much like quicksand, the more you struggle to break free … the more you sink into it.

That creates the “mad society” you alluded to in your post, from my perspective anyhow.


Further thoughts for business owners and executives…

If you’re contributing to the “blah” and meaningless by producing “mass produced for the masses” experiences, services, or products … you should think about how you can change that.

One place to start is by focusing on client experience.  Make it meaningful, not the same boring, “pay this and get that,” mass-produced, “everybody else is doing it too” experience.

Doesn’t your client deserve better?  Or are you so focused on trying to “profit off of them” that you’ve lost focus on the real reason you should be in business?

Change one person’s life with your client experience … today.

“Born for This” by Chris Guillebeau

A new book by Chris Guillebeau, Born for This.

It’s a book about finding the work you were meant to do.  I will hopefully be posting an interview with Chris to this blog soon.

The book shows a release date of April 5th, 2016 … and you can pre-order a copy here.

Some Tweets about the book are below (I was fortunate enough to get an advance copy from Chris).



Content Isn’t King

Man, I’m going to shock people from the “typical” school of marketing community today.

Folks, content isn’t, and never has been king.

Oooooh…Joe is defying common wisdom online today isn’t he?

Nope, content isn’t king…and here’s why…

Content is a part of something much bigger…the conversation.

That’s right, the conversation is king, and always has been.

Now for a little explanation to give you an overview as to why the conversation is king…

Who searches the Internet?  Google or a human being?  Ok…now that you know the answer is both…who can actually respond to you and your business?

Who do you do business with as an end user (read:  who do you sell your stuff to)?  Google or a human being?  Ahhh…now we’re getting closer.

Who do you publish for…humans, or the Internet?

Ok.  Now before I get the barrage of emails saying “But Joe, how will I get found in Google if I don’t write optimized content for big G?”

To which I reply…

Who cares if your content “gets found in Google”, when, if you are carrying a conversation with people, those people will share your content with other people, who will share with other people, etc…etc…

And in the end, we know who buys your stuff right?  It’s certainly not Google…unless you create the next YouTube I guess. 😉

So…write to the people, people.

As I’ve said a million times…

Business is, and always will be about people, people.

(eliminate the Internet as the “middle man”, and instead turn it into what it’s supposed to be, a delivery device for your conversations)

The Death Of “The Death Of” Types Of Content (Please?)

The Web Is Dead – Wired Magazine

The Death Of Internet Marketing – Mike Filsaime

The Death Of The Sales Letter – Michel Fortin

The Death Of Adsense – Scott Boulch

The Death Of The Long Sales Letter – Various authors

The Death Of … – Whomever Else

Like a crack addict, they keep going to the pipe for the cheap “hit” folks.


They’re headlines people, nothing more…nothing is dying, everything mentioned above is still thriving (I guess we don’t know the fate of the ellipse huh?).

I suppose some of the points made in these pieces may be proven somewhat correct, but NOT according to the title of the piece.

The Death Of _________ = implies we are DONE with __________ (i.e. it’s dead)

And it never is “dead” within the context of these pieces, because of the author’s intent when using the particular “Death Of…” headline.

They intend on going for shock factor, readership, a polarizing effect, or similar…nothing more.


Will these “Death Of ________” types of content die?  I certainly hope so, but I don’t see it happening any time soon in this hyper-connected world we live in.  With so much competition for eyeballs online and offline…I guess we still have to resort to “shock and awe” to get our messages out huh?

Joe out.