Archives for category: Business Building Secrets

“Joe, how do I make money with Twitter?”

“Why can’t I make money with my Facebook account?”

“I’ve tried that social media stuff, and I can’t track any sales to it.”

And on, and on…

Folks, this ISN’T your first problem.  It’s also the wrong focus…

It’s the conversation about you, that you have to participate in, that’s the first thing you should worry about.

It’s also that very conversation which is the key to making money with social media.  Participate in it.

If that conversation hasn’t started yet (you do Google searches for your name, company, and products right?), and you’re foolish enough to believe that you will be able to build a business (for real) and choose not to participate in it…well…it will go on without you.

If it goes on without you, building your business will be like rolling the dice in Vegas.

So, start the conversation yourself if it doesn’t exist already!

Start to frame how people will view you and your business, start to develop key business relationships that would have never existed if you “chose not to participate” etc…

If you’re not searching Google for your name and your business name, you’d better start.  (you can set up Google Alerts to bring it right to your email)

It’s that very conversation that generates the money…not directly, but indirectly…and only if you’re there to collect it. 🙂

Until the next time we look in the mirror together,

How many conversations are going on about you?

How many conversations are going on about you?

Almost nobody does this…

Why? I don’t know why.  It’s actually easier than setting up websites and trying to sell stuff online.

What’s the formula?

Putting people in touch with the resources they need to be more successful and profitable in their business.

You get a percentage of results while doing this (just so you know where you’re making the money, although that’s NOT the correct mindset to have).

It’s called Joint Venture Brokering.

I want to add more to this topic, but first I want you to think about how you can STOP thinking about yourself and your needs, and concentrate on other’s needs first.

Zig Ziglar said it best…

If you can dream it, then you can achieve it. You will get all you want in life if you help enough other people get what they want.

Notice none of that quote says anything about helping you get what you want. It’s about getting all you want once you help others get what they want.

Think about that today.

Ahhh…got you thinking didn’t I?

First of all, you don’t have to light up your email program and fire off all the reasons why I’m wrong…

Because I’m going to cover the 2 primary reasons why the “money isn’t in the list” right here.

1)  The money isn’t in the list, it’s in the “lists“. You don’t only build a list and make money from it…you have to segregate your lists into more targeted lists.

And before I hear a “Duh, Joe!”

Most marketers aren’t doing this at all.

I know this as a fact as the majority of my clients and even associates don’t do this.

The most basic list segregation technique is to put those people that have purchased something from you (or followed your recommendation as an affiliate) onto a customer or “buyers” list.

If you aren’t doing that already…stop reading this post and do it right now.

I’ll wait…

You haven’t done it yet, come on, this is a BIG business builder for you…

Whatever, you’ll never do it then.

Moving on…

By separating your buyers into another list…you have a list of the people who obviously trust you enough to pull out their wallet and buy something from you or on your recommendation…and I think that is a BIG trust that we as marketers take for granted all the time.

Come on, you do take that trust for granted…don’t you? You assume that because you have the greatest product on earth, that everyone wants what you’re selling…and nope, that’s not how it works.

Which brings us to the next reason the money isn’t in the list…

2)  The money isn’t in the list, it’s in the relationship you form with the people on that list. So before you go thinking that by putting #1 above to work will solve all of your making money problems…

You first have to think really hard about each individual person on your list.

Really hard.

It sounds so simple, yet it’s another area we take for granted as business people…that real people, with real problems and emotions, are on our marketing list.

You don’t “own” them…

You had better not be “renting” them out…

They aren’t “your” list of subscribers/buyers/people over the age of 50…

And the DEFINITELY are not “one of your list of 5,000″…or a number.

Change your thinking to how you can serve that list of people (for real), and your income will increase in reflection of how well you do that.  If your income doesn’t increase, you’re focus hasn’t changed.

No, I didn’t give you the “full” blueprint here…I expect you to think about this and apply it to your business (heaven forbid…do work?).

The sad reality is…90% of you will still go about your busy days and never take any time to sit and ponder the impact this rather “simple” advice can have on your business…

Of the 10% that do something with this advice, only the top third or so of that 10% will actually use this advice and make changes.

So about 3 out of every 100 readers of this article will actually do something that will have a HUGE impact on their business right now, today.

Will you be one of them?

How many relationships have you built since you read this?

How many relationships have you built since you read this?