Archives for category: Business Building Secrets

There’s only one real reason, but I’m going to provide a few examples. 🙂

I will let you know that I don’t write this from a position “above” you at all…

I have made thousands upon thousands of mistakes in my time marketing and developing my own business…it’s from that position I write this to you.

Ok…let’s get to a few reasons why you’re not where you want to be right now…

Every successful business was started and developed by a “personality” of some sort. In fact, your business was started by that same person.

And that person is also the reason that you aren’t where you want to be in business.

That person is you. That’s right, you’re the only reason you aren’t where you want to be right now.

Here’s the real kicker…you actually “make up” most of the reasons that you are not where you want to be internally!

It’s true, whether you choose to believe it or not.

“Whether you think you can or can’t, you’re right.”

–Henry Ford

An example?

You’re working on project A.

It’s a very productive project, whatever it is…but it has some parts that you don’t like to do.  Instead of outsourcing those parts (you make excuses to yourself as to why you can’t like budget and such)…you “drudge into” doing those parts of project A that you don’t like.

But, with only two parts of project A left to go…you stop…overwhelmed by the sensation “that something in that email box must be important enough to distract you, if just for a moment.”

Then that moment transforms into something bigger…as the phone rings, and you figure you’ll just answer it just this once for today…because you know you want to finish project A.

I mean, you only have two more parts to go, right?

Then another email arrives…

Then, “just one more phone call” to take…

All the while, project A seems to be slipping from your grasp.

Then, “stuff to do” has developed from the several emails and phone calls you’re taking “just this once”…and project A almost becomes history.

Then the plot thickens, another “proven money maker” enters your mind…and takes over.

Project A has now become a thing of the past…and so close to completion. Who is at fault for this big mess?

Gut check time, or as I repeat on my blog, “time to look in the mirror.”

Who do you usually blame when you get pulled off of a major project so near completion? One of the people that emailed you? A group of the phone callers?

The phone calls and emails themselves?

Really, that’s all B.S., and you know it…don’t you? 🙂

Come on now…admit it to yourself. You’re the only one who really has control over your time…I mean…you do have control of your time right?

But that’s not the real, deep down reason why you didn’t finish project A is it?

Be honest with yourself here…the failure or success of your business this year and next rides on how truly honest you are with yourself here. If ego gets in the way, you’ll fail…if you like to place blame games…you’ll fail, guaranteed.

The real reason you didn’t finish project A was FEAR. Your FEAR. Period.

As human beings…we tend to gravitate towards the path of least resistance. It’s a proven fact. We like to look for shortcuts, we like to do the least work possible to gain the most results, etc… etc…

If you dispute that about yourself, stop reading this post right now, I don’t want you to “waste your time” on the serious education coming up. Besides, you have magic bullets to keep searching for…right? 🙂

Onward…

So, since humans tend to seek the path of least resistance, that would mean if we encounter resistance, we seek relief from that resistance right?

Go ahead and let your logic kick in here…it’s ok.

Fear is that resistance manifesting itself, it’s your body’s way of preparing you for the work or situation to come.

You had a decision to make when working on project A above.

(By the way, we have ALL had a “project A” in our business careers, so don’t use the excuse that this doesn’t apply to you)

You could have decided that NOTHING would distract you from completing it.

(And you know as well as I do we have enough potential distractions these days, right?)

In this particular example, you decided to “just allow that phone call/email” to distract you for only a moment.

That was FEAR doing its dirty work.

You might be asking yourself… “What the heck would I be afraid of? I mean, I was so close to finishing project A…and so close to making money…why would I be afraid to finish it?”

We’ll use an e-book as an example…

Let’s say the last two parts of project A were the last chapter…then the final edit of the e-book, before “putting it out there” for sale. I am assuming for this example that the sales letter is done, and all of the marketing is in place (except for initial testing of course).

In this case…your FEAR would possibly be stemming from “putting it out there”, and facing possible scrutiny of your work…or the possibility of your marketing starting out as a complete failure in initial testing.

Here’s the bottom line about FEAR…

—-> The successful business-builders get over it and embrace FEAR…

…the failing business builders don’t get over it…and instead let FEAR destroy their business.

Sit down right now, remove all distractions right now, and really let that statement sink in right now. Think about how it has already impacted your business up to this point, then think about how it will impact your business in the future…think about it all.

I’ll wait.

You haven’t done it yet…no way.

Come on, I am not going to cover any more until you actually do this.

Did you really sit down and let it sink in yet? Did you really absorb the power of that statement as it applies to your business-building?

If you actually did…congratulations, you probably will be part of the first “embracing” group and hopefully after reading this post, you will be even more successful.

If you didn’t…

…stop reading right now…this was the most simple of exercises, I didn’t ask you to do too much (did I?)…but yet you let something “get in the way” of actually doing something that could make you millions of dollars (literally).

I don’t care what it was that got in the way, it really doesn’t matter…you simply need to work on whatever that is first before you attempt to build businesses (it could have been ego, thinking you “knew that already”, etc…).

If you didn’t stop and think about the statement above and its implication on your business…you have another chance, because I am not right there hovering over your shoulder. 🙂

So get to it.  The future of your business depends on it.

Until the next time we look in the mirror together,

Joseph Ratliff - Have a GREAT 2010!

Joseph Ratliff - Have a GREAT 2010!

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The sad thing is…in this hyper-competitive world of business…to truly generate an income online…you have to be able to sell.

If you don’t like “sales”, your money is better spent in other places.

Period.

Some might disagree with me on this…but this is one topic where I will call them all wrong. If you truly want to be successful using the internet to market a product, infoproduct, or service…you have to understand sales (and marketing), and enjoy it as well.

Sorry to burst your bubble if you were reading one of those hyped up sales letters that say “no selling required.” That’s all boloney.

I mean…let’s just cut all the bull here…

I am writing this blog to make money…and doing quite well doing just that.

In return, I provide valuable content for internet marketer’s that use it to improve their businesses online. Heaven forbid I might make some dough as part of a business where I help people add hundreds of thousands of dollars to their bottom line, right?

Which leads me to the question I asked in the post title…

Can you sell ice to Eskimos?

Many people will answer this question with “No Joe, you’re a moron! Eskimos already live in areas that provide them with all the ice they need!”

You know I won’t accept that as an answer.

So, let’s analyze ice for a second…ice is frozen water right?

That’s where most marketers and salespeople would give up, assuming that’s the only selling point.

But if ice is coming from the ground, doesn’t it contain at least a small amount of contaminants?

Dirt, bacteria, plant stuff…etc…

So, how could we improve ice, then how can we improve the lives of Eskimos everywhere with that improved product?

Well, so that we don’t get into pages and pages of reading here…basically we could distill water, freeze it, and sell it to the Eskimos as “Clean Ice”, or “Safe Ice”…

But what about the benefits to the Eskimos?

* It’s safer to handle without all of the infections and bacteria present. This would increase productivity for Eskimos, because less of them would be sick…so more can work.

* It can create safe drinking water in emergencies. No longer will you have to boil the water.

* And on…and on…

So…now we can sell ice to Eskimos…right?

There is a way to sell most everything, so now you just have to get comfortable with sales.  And, a common misconception about selling is… “Joe, I don’t want to become one of those “car salesmen” and sound pushy and force people to buy stuff they don’t need etc…”

Then don’t.

Sales and selling ISN’T about being pushy and forcing people to buy stuff…in fact, that isn’t selling at all.

Sales is about identifying the market of people to sell something that they already want to buy, and showing them the features and benefits of that product or service.

If you’re forcing people to buy…you have the wrong market of buyers.

If you’re having to be pushy, you don’t have the proper benefits for people to buy your product or service. And in reference to information marketing…

It’s all about salesmanship in print. Period.

If you can’t write copy to sell in print…you will lose.

Well, that’s enough for today. This lesson will continue…so stay tuned.

Until the next time we look in the mirror together,

Joseph Ratliff - Have a Happy Holiday...and SELL something, would ya?

Joseph Ratliff - Have a Happy Holiday...and SELL something, would ya?

 

Stupid template emails.

It’s true, I hate them.

When you stop marketing from the heart to your market…you lose momentum, period.

I receive about 10 – 20 email requests a week to join forces with a marketer on some “exclusive money maker.”

Guess what? I turn 99% of them down. Why?

Well, it’s not because I am a total jerk, as a matter of fact I classify myself as “Mr. Nice Guy” when it comes to interacting with people.

Here’s why I turn most Joint Venture requests down…

Of every 20 requests received, approximately 7 – 10 are exactly the same email. Now don’t hold me to that, I have not yet tracked exact figures…but I know I am pretty close. There must be a template floating around somewhere on the internet.

And this bugs the hell out of me.

Why on earth does anyone think that lighting up their email account and sending a templated email to all the accomplished internet marketers is going to produce any Joint Ventures whatsoever?

It doesn’t work that way folks. Get over it.

Joint Ventures, which can be responsible for skyrocketing your own internet business, are not made by sending one, two, or even three emails…

Folks, this is all about creating and solidifying relationships.

Here is a rather edgy example: If some stranger from came up to you out of the blue and asked you to go on a date with them right that minute…would you drop everything in your life and do just that? Come on, be honest. 🙂

I would hope you would want to get to know that individual first, right?

Same thing applies to joint ventures…you cannot possibly expect anyone, guru or otherwise, to just drop their business for a total stranger who emailed them out of the blue, and requested that they promote that total stranger’s business for just a lousy commission. The sad thing is, this happens all the time in internet marketing.

There are a few things wrong with this approach:

* First, most marketers (gurus included) would actually want more out of the deal than just money. Personally, I am looking for a solid business relationship beyond the initial request. I am talking about the sharing of resources, talents, and contacts to further expand my business too. If I even get the slightest inkling that someone wants to email their product to my list once, and split the sales…CLICK! The delete key gets pressed immediately, or the phone gets hung up.

* Second, I have no clue who you really are at first. If I am going to give you access to my carefully developed list of marketing prospects, how can you expect to gain access to that list (or a guru’s list), if you have not made an attempt to build a relationship first?

* Third, Joint Venturing with someone takes time with everything else involved in running a business. That’s right, if you expect to send an email to a guru or anyone else on Monday, and expect them to perform the “simple” act of emailing by Friday, forget it. Doesn’t work that way.

* Fourth, do you even have a solid plan? What do you plan on doing if the guru says YES?… One or two emails sent to someone does not qualify as a plan, and most savvy marketers can smell that situation from a mile away. You need a well thought out front end, lead capturing, and back end marketing process in place and tested before approaching anyone with your “money maker” in the first place.

We are really just scratching the surface here with Joint Ventures. I hope you enjoyed the read…and look forward to much more on this lucrative subject.