All Is Not Fair In Internet Business

Or the 80/20 rule, and who you REALLY have to focus on to succeed…

All the sales letters out there paint the “rosy” picture of the Internet marketing lifestyle, don’t they?

I am sure that most everyone that reads this article has at one point or another “fallen” for the carefully crafted words of an expert copywriter…and bought into the illusion.

This article contains a strong dose of reality people!

If you don’t want to see the real truth about Internet business, and want to continue to believe that there is some get rich quick, “make $23,594 in 60 days” program out there…keep searching. All of the sales letters will point you the way.

It is that very illusion that will keep feeding you the e-books, courses, and memberships that you will continue investing in until you realize there are no shortcuts to business…and eventually you will come back to this article to get your dose of the hard truth.


I was recently visiting a forum I frequent and found a post where the founder of the forum expressed his feelings about some whining taking place by some members in one of the sections within the forum.

To sum it all up, people were bitching and moaning about posts getting bumped etc… the details really do not matter at all.

The point is they were investing time bitching about making money with this one idea, instead of just shifting gears and moving on to something else in their business if they were having a problem. The lesson here is “don’t put all your eggs in one basket.”


Guess what people? Business isn’t a fair and fluffy world for everyone!  Get over it!

On to another part of this lesson…

One of my coaching students was concerned about traffic to his sites. He was concerned because several of the methods weren’t working within the article marketing he was doing (which still works by the way). Almost frantic to the point of over-analyzing “why” most of his articles were not producing the traffic he would have liked (clicks to his blog).

But, he did produce at least one article that really rocked!

I mean seriously “masterpiece” quality.

This is an asset, or the first thing I look for when I have an issue in my business.

I look for use-able assets that I can convert into traffic, cash, whatever I need. Since I am a “massive action taker” when it comes to business, I am always in the process of creating these assets…and I do not allow little stuff like why articles are not working get in my way, because they won’t if I can just move on to another asset.

(you shouldn’t either, if you’re creating assets)

So I told my coaching student to take what he could from the article that worked, or his asset in this case.

Obviously, his readership liked what it found in this long article.

To date…this article has over 373 views on, 8 ratings, all 5 star ratings, and many positive comments in only two weeks.

If you happen to create an asset like this, find out what you did right, and do it again for Pete’s sake!

Over and over again.

Now, don’t get me wrong, I am a big proponent of the “fail as fast as you can, so you can succeed even faster” mantra.

But you have to decide when enough is enough, learn from your mistakes and move on. Internet Business life isn’t fair for everyone, and sometimes you might think you are doing the right thing investing hours and hours into writing articles or what not…

But it doesn’t always work that way people!

Learn why it didn’t work that way and move on as quickly as you can!

Now on to the big lesson for today…

Let’s move on to a big secret in business, one that will be hard to swallow for most of you, but I am going to reveal it any how right here (I normally charge quite a bit for this kind of advice).

At first, it won’t sound like any big deal, you have probably heard it a thousand times before, but bear with me…


Here it is…

About 80% of your revenue comes from about 20% of your total efforts!

On it’s face, you have probably heard of Pareto’s Principle. You have probably heard it a thousand times…but I bet that most of you have never taken massive action on it before. Honestly, only 20% of the people who read this post ever will take action.

Here is what I mean:

* If you work 40 hours a week on your Internet business…only 8 of those hours of work are producing 80% of your revenue generated. Wouldn’t you want to take that piece of advice and give your business an honest check up from the neck up, to see what 8 hours are producing that revenue, and do more of it?

* If you make $50,000 a year in net profits from your internet business… $40,000 of that revenue came from only 20% of all of the efforts you put into generating revenue for that Internet business in that year. Instead of bitching and whining on some forum about why your posts are getting bumped, why not concentrate on finding out more about that 20%, and do more of that instead?

* Instead of worrying about the 80% of the articles you write that are not generating the traffic you like, find the 20% that are, and copy that structure of article, topic nature, etc…

* If you have 100 customers (for the sake of simple math), and you now know that only 20 of them are making you 80% of your profits, which customers do you want to spend the most of your time with?

And really, that is the big secret here…

  • You should spend 80% or more of your valuable time with only 20% of your clients, the 20% who have followed your advice in your products, and used your copywriting skills, to make millions of dollars themselves.
  • The same 20% who invest in you again and again without question, who quite frankly feed your family and put a roof over your head.
  • This same 20% doesn’t complain about every little thing, because they know that if for some reason things don’t go right, you will make sure that they do…

Because you have created the time to do so by focusing 80% of your time and energy to only 20% of your clients.

Does that mean that the other 80% of your clients suffer?

Absolutely not. They receive polite and courteous attention, and you produce quality work or products for them, so they can benefit. They get 100% of you, for the entire 20% of your time you devote to them.

This concept might be a little hard to swallow for you, I understand that.

You might be thinking “Holy smokes Joe, it sounds like you are asking me to screw over 80% of my clients!”

But that is far from the truth actually.

You see, Pareto’s Principle can be expressed for this lesson in this way too:

80% of your clients really only need 20% of your time!

That’s right, about 8 out of every 10 of your clients are only going to use your services for one project, one consultation, buy one affiliate product from your recommendation etc… and that is it.

That does not require much time at all.

But 2 out of 10 clients will invest in your product or service for repeatedly, need multiple consultations, will invest in you for the 80% of the time you devote to them.

And those are the clients that keep you in business…Period.

There is a scary revelation that applies here as well…

About 80% of all small businesses fail within 5 years.

Which also means…

About 20% of all small businesses succeed after 5 years.

Could the 20% who succeed be the same ones that master the art of focusing on their 20%?

Are you going to at least start to think about who your 20% is?

If you don’t, don’t call me in 5 years when the money runs out.

Who is your 20%?

The Death Of “It’s Just Business”

There is a dangerous moniker floating around…

“It’s just business”.

You’ve used it, I’ve used it, but as of today, I’m going to quit using it.


Because I want my business to actually mean something to people.  I don’t want to be thought of or remembered as “a good __________ .”

Instead, I want my clients (whom I take on very selectively) to know that I really do, deep down, care about their business.  It’s my business to care about them and their business…period.

Do you care about each and every one of the top clients you serve with this much passion?  Or is it “just business” for them?

Folks, we are entering a new age of business here (yes old-schoolers, that means you too)… an age where your business doesn’t matter to the customer anymore.

That is, until you make it matter.

“Making it matter” to your customer means doing things that your competitors won’t do, or can’t do, for them…and doing lots of those things.

One of the many ways I accomplish this, is I tend to surprise my clients with little extra steps and phone calls that surely they would have paid for, but didn’t have to.

How can you “go the extra mile” for your customers (and I do mean mile, not a foot)?

Think about that today.  Then download my updated version of Success Is Straight In Front Of You and take action on 3 more things at least…today.

It Isn’t About…

Folks, it isn’t about Twitter…

It isn’t about Facebook, or Foursquare, or Digg.  It’s not about any one of those tools (which is all they are by the way).

It’s about the entire Internet. Quit getting wrapped up in a single tool to build a presence or business online…which is like trying to use a wrench to build a whole house.  It can’t be done…because you need a screwdriver, hammer, and a whole host of other tools.

(a really big secret is you have to know how to build a house too…but I don’t want to open that Pandora’s Box)

So, the point of today’s lesson is simple…if you’re trying to figure out how to “make money using Twitter”, or make money with Facebook advertising by themselves…open your eyes.

It’s much bigger than that.

See the whole picture, you’re using tools (Twitter, Facebook, Digg, etc…) within a bigger “toolbox” (the Internet) which is part of an industry (Marketing), which is building your house (your business).

Don’t limit yourself people.

Until the next time we look in the mirror together,

–Joseph Ratliff