Archives for category: Business Building Secrets

You work hard marketing your business, there’s no doubt.

But, do you truly see and capitalize on the most important opportunities for profit leverage when they arise?

Most business owners don’t.  They keep using one (maybe two) methods of marketing their business, never realizing the full opportunity for incredible profits that awaits.

Typical statements from these business owners sound like this:

“Oh, I get most of my business from referrals, I don’t need to market.”

“We’ve been running this one print ad for years, no need to change anything.”

And on, and on…

Do you relate to this?  It’s ok, you’re not alone.

Enter a good copywriter with a marketing mindset.

If you use one, like me for example, I will examine more than just the “one” project you assign me for…in fact, I will reveal some hidden marketing assets you have probably had sitting right under your nose for a long time.

Marketing assets, that when capitalized on, can bring almost immediate and substantial profits right to your bottom line.

In addition, I can help you test your marketing efforts, tweak, and then maximize the profits coming from these new streams of income.  All this, in addition to the “one” project you assigned me to do. 🙂

And, the best part is…no babysitting required.

So, after reading this, you really have one of 3 choices to make:

1)  Keep doing what you’re doing, justifying to yourself that you cannot afford a copywriter right now, or don’t need any help.

2)  Think about this post…and always wonder “What if?”

3)  Send an email to joe@josephratliff.com right now (or call 360-438-3632) and at the very least explore this option for profits right now.

Action takers, movers and shakers, and successful entrepreneurs will pick #3. 😉

See you at the top.


People are funny sometimes.

It’s almost like they want something to be hard to accomplish in order to validate the fact they are in an online marketing business (or any business for that matter, but I’ll keep it focused on marketing here).

Folks, this marketing business isn’t hard at all…but you can make it hard if you choose.

Examples…

—> Trying to figure it all out beforehand. This is a big hot button for me, as it represents a large percentage of the questions newbies ask me boiled down to this one topic.

Folks, marketing online or offline cannot (and will not) be figured out before you take risk and attempt to start testing offers to make to a market…there are simply too many variables (copywriting, SEO, marketing, testing, PPC, etc… etc…) to try and figure out, not to mention each variable is WAY too deep.

If you’re trying to figure it all out beforehand, quit doing it and just try to execute something, and keep executing, using the data you get (even basic data) to figure out yourself how to make things better. If you don’t have the resources, find someone who does and partner with them.

—> You already know enough to get started. All the ebooks in the world will NOT, repeat NOT market a business for you. In fact, they can actually steer you off course if you’re not careful.

As grown ups, you already know enough (even if you’re young) to help a group of people solve a problem by marketing an offer of some type. But you have to develop one other thing…

—> You must have the fortitude to put yourself and your offers “out there.” You will make mistakes, you probably will make a type of mistake where you’ll look like a complete fool, so know that, get over it, and go make more mistakes. Eventually, you’ll fail less and less, and succeed more and more. No one said that marketing could be developed overnight, or everyone would do it successfully.

The concern about putting your offers out there in front of people who might give you a hard time needs to be put to rest. Everyone seeks acceptance, but you will not, repeat will not get it from everyone.

In fact, if you don’t reach the part of your market where someone complains in some manner, you aren’t marketing your offers effectively enough.

Quit trying to impress people, and get out there and make some dang offers!

Quit wanting this to be hard, it does take time to develop the skills, but it is all easy to do if you just start testing offers and driving then converting traffic (in other words, quit talking about it, and “researching it”, and start executing).

Driving traffic to your blog.

It’s one of the tasks that sometimes easy, and sometimes not.

Here’s another “weapon” you may not have thought of when getting traffic:

Re-tracking old posts.

When you read blogs on the web, have you ever thought “Man, I have an older post that would fit this conversation pretty well”?

Well, if you do, use your blog’s search function, find it, make sure it fits the conversation…then find the date of the post, and use your admin area to edit (if you have WordPress, which most blogs do).

Link appropriate keyword text if possible to the new post you were reading on another blog, and then add the new link to that post to your “trackback” area, and hit “Update post”.  So long as the blog author allows pings and trackbacks, your post should link to their blog post in minutes to days.

Once you get this process down, it shouldn’t take you but a few minutes to fully execute this strategy.  That’s worth a few extra visitors and subscribers right? Plus, if you get visited by the right blog owners, they may take your post and share it themselves…which gives you even more traffic.

Simple.  If you feel your readers could benefit, please share this post, or link to it…and feel free to comment with more traffic strategies below…