Archives for category: Business Building Secrets

A huge killer of internet businesses is the mentality behind doing “just enough” to get by…

This mentality infects, like a virus, many facets of an effective online business or marketing campaign like:

  • Customer service. Do you really go above and beyond for your customers and clients?
  • The “free” mentality. Just doing “enough” paid marketing to test…so you can move to the “free” marketing methods and save money.
  • Thinking about the content you deliver to the web for searchers to find. Outsourcing to the “cheapest” article writer?  Or do you want your content to actually mean something?
  • Thinking about “how little” to pay in employee expenditures and payroll. HUGE killer of any business here, folks, your business IS your employees and your customers…period.  Without them, you are doing this yourself, so why “just get by” here?
  • And on, and on…I’m sure you can think of a number of ways you’ve tried to find a shorter, cheaper, faster way of doing something “just to get by with the minimum”…I’m asking you to re-evaluate that thought process.

If you continue to think about how you can get by with the minimum…you’ll end up with the minimum business you’ve dreamed of. 😉

Time to think about how BIG you can go…and get by with the maximum…right?

Do this now.

This one goes out to all the small to medium sized businesses generating between $10 million and $200 million in annual revenue.

In fact, this post is very specific to this group of businesses…because I’ve decided to offer consultation services to this group only, based around my new process called Straight Line Internet Marketing™.


You’re making things too complicated.

Right now, I can almost guarantee you’re paying way too much to acquire customers. I’m guessing at least 25 – 50% more than you should.


You probably aren’t using the Internet as an acquisition tool, and if you are, probably not using it correctly (90% aren’t as an estimate).

Enter this new business marketing model created specifically for this segment, Straight Line Internet Marketing™.  (and yes, the fitting acronym, S.L.I.M.)

What’s the shortest distance between two points?  A straight line.

And that’s what the Straight Line Internet Marketing™ model is based on, it’s the shortest yet most effective path for your potential customer to get involved with and develop a relationship with your company.

So if you own  a small to medium sized business, and would like to hear more about the potential, send an email to joe (at) josephratliff (dot) com.

I will also be posting more on the model here on the blog.

Focus, yes, developing the habit of focus is a great habit to develop.

For those that might suffer from lackoffocusitisosis… try this (it was one thing that helped me to develop the habit of focus) :

1) Pick up a book that’s not one of your favorites, but not a “sleeper” either, this book must be 200 pages or more in length.

2) Read 10 pages a day, for 20 days straight (or until completed), no excuses, no reasons why you “can’t” do it etc… you must read your 10 pages a day.

3) Don’t read anything else on any one day, just your book. (That’s right, no blogs, forums, magazines, nothing else…we don’t want “shiny object syndrome” interfering).  Every time you deviate, you must start your book over again from the beginning (just like starting your business momentum over again when you lose focus).

4)  When you’ve completed reading the entire book, without distractions, it’s time to reward yourself…go out and buy something, have dinner out, etc… for completing your task.

If you can complete the above process (with no bullshit, trying to bend the rules, etc…)…you should have developed a habit of being able to focus on a task until completion by breaking a BIG task (akin to building a business) into smaller more easily attainable tasks.

Business building is by no means this simple, but by developing the habit of Focus, you’ll be well on your way to starting or increasing focus on your own business.