Understanding Your True Value As A Copywriter (And It’s Not What You Think)…
Where $5 article writing came from I have no idea.
Why ANY writer would subject themselves to that “sweatshop” rate is beyond me.
You’re more valuable than that, and here’s a few reasons (of many) why:
Every business needs copy written…every single one.
Most business owners know what they want to say, but lack the clear understanding of solid prose and communication to say it in a way their market (or their employees for internal communications) will understand and react to.
That’s where you come in… you’re a translator of sorts.
You translate the ideas a business owner or manager has into clear, easy to understand language that gets results…whatever those results might be (sales, leads, attendance, employee participation etc…).
Without you, the missing link in this case, the business owner or manager has to take this daunting task on themselves.
So why on earth would you even CONSIDER writing that for $5?
You don’t.
Your writing can be used in a variety of situations, and be read by a number of people…and that by itself is worth WAY more than the typical $5 article project…isn’t it?
Your true value to any business as a copywriter is priceless, and you have to act like it.
Don’t…take…low-paying…work…EVER.
I know it’s hard sometimes when you’ve got bills to pay, when you’ve got an empty cupboard…I’ve been there too. But you must position yourself as someone who is an “expert”. (read the book titled The Obvious Expert to get an idea what I’m talking about)
Until the next time we look in the mirror together,
Joseph Ratliff
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