A post that came up today was 26 Ways To Use Social Media to Generate Leads. Of particular interest to me were the ideas to use the Help a Reporter Out service (HARO), becoming a source or expert on your topic and gaining the benefit of free publicity for your business.
A helpful hint here: be very precise with the tasks you respond to when using HARO, make sure there is a match between what a reporter is asking for, and what you can provide as a source.
Also, storytelling was of interest to me. Having a story to tell about your business is a key element to “starting a conversation” about your business…and helps with branding as well.
From a “rags to riches” story, to a story about why your business was created; “I was frustrated with how _____ was happening in my industry, so I created a business around solving this dilemma”…and other angles for your story…create one today if you don’t already have one, and use that story in your conversations and marketing.
Anyhow, I recommend you read this post and implement at least 5 items off of the list today…right now…not a second later…immediately…ASAP…. ummm, you get the point.
Oh yeah, and tour the site too, you’ll find a goldmine of tips. Enjoy.