When I do get to a point when I potentially work with a new client, I’m extremely selective.
(I didn’t used to be awhile back, but I’ve learned like I think most have)
Now, it’s time to take it up another notch, and here’s why:
We’re in tough times people!
If you’re in business, and that business isn’t generating the kind of leads or sales you need to stay in business or support your lifestyle there’s a BIG problem (sales resulting in actual bottom line profits by the way — all the sales in the world won’t help if you’re spending too much to get them).
No bullshit any more folks.
No more “Well, I’m hesitant to do this” or “That sounds like a pretty radical idea” or “I don’t know if that will work” …bull…you’re business needs to turn around, NOW.
Right NOW…that or your competitor is going to eat your lunch.
See, tough times have a habit of weeding out weak businesses. Sorry for the shot of reality, but that’s the way it is.
So no more bullshit.
If you don’t have a business that is producing, it’s time to fix the problem or sell the business. Get some help if you need it…but do it now.
I’m going to work under a simple principle from now on (assuming a business meets the other qualifications I have):
If you were having a heart attack — you wouldn’t wait to go to the emergency room. If your business is having a heart attack — why would you wait to send it to the emergency room?
I’m going to start working with those few business owners who firmly believe they need to send their business to the emergency room, and NOW. Any hesitation, and NEXT…
Is your business having a heart attack? Grow some stones and get it fixed. I want to see as few businesses as possible shut their doors over the next 5 years.