I’m done with this #NBCFail thing now, but I wanted to sum up, in my opinion, what this really boils down to… and it ISN’T tape delays.
It’s about how media has changed, and how big media (old media) can’t seem to adapt and keep up with the times. There are only 8% of all Twitters users that use Twitter regularly now… but that’s NOW… don’t forget the future.
And… there are other networks like Google Plus, Facebook and others that are spreading the same message. Sometimes the same people spreading the message across multiple networks… but the effect is the same.
And here’s the bottom line…
What’s odd is NBC is touting “higher ratings” but doesn’t acknowledge 3 key points about those ratings…
1) Just because they are higher, doesn’t mean viewers are satisfied with what they are watching. Did NBC ever stop to think some of the viewers were instead watching for new moments of NBCFail to report?
2) The population has increased… so I would HOPE the ratings would go up every time someone covers an Olympic games.
3) How much BETTER could the ratings have been if NBC wasn’t so arrogant and listened to the viewers? It’s called letting your audience participate in the media they are consuming… instead of taking a condescending “tone” or stance with them.
But I guess an old media company like NBC might not get it.