If you use pop up windows, make it easy for the visitor to close that window if they choose to, don’t hide the “close this window” link or whatever.
Especially if you have a content site…it’s friggin’ annoying when I want to read a good blog post, and a pop up window interrupts me, but I can’t do anything but subscribe to get rid of it.
Come on people…
What if I don’t want to subscribe?
Peace.
