It’s said to be a “Facebook Killer”, and I imagine there will be a boat load of posts and other media around whether or not it will live up to that potential.
Blah, blah, blah…another social media tool has hit the scene…so what?
Will your business really survive or die whether or not you use Google Plus, Facebook, Twitter or any other tool?
And if your business success is predicated on the use of a single tool…shouldn’t you rethink your marketing strategy?
It’s another tool folks…that’s all.
The bottom line is, will using this tool be effective within your business strategy overall?
(ummm…social media is used for a lot more than just marketing people…there’s customer service, sales, and others)
So instead of “just signing up” to Google Plus because it’s the next big shiny object…find out for yourself if it will actually fit in with your business strategy somewhere.
Maybe you don’t need it, maybe you do. But what if it ends up like Wave, Orkut, etc…? Then using it because it’s “new” might not sound like a good use of your time will it?
Think about this today.