Contrary to popular belief… your email list isn’t an asset.
It’s a list of PEOPLE who have said, by giving you their private information… “We trust you.”
Do you get that?
I mean, really, do… you… GET… that?
By them giving you their trust, they expect it not to get misused.
So, what are you doing with that trust? Are you marketing via email in an honest and ethical manner?
Are you telling the truth in your email?
When someone unsubscribes, do you ensure they DO NOT hear from you again?
Do you respect the fact that their inbox’s are already clogged with a bunch of crap (except for the emails from their known friends etc…)?
And please, please don’t tell me you make the mistake of treating them like numbers, and hammering them with email after email, trying to get an increase in conversions.
They aren’t numbers, your email subscribers are fucking people!
I hope you’re reading this and saying to yourself “I already know this Joe, and I always treat my email subscribers like people with emotions, problems, etc…”
But if you’re not, if you do any of the email marketing no-nos… shame on you.
Fix it if you have the problem… right now.