Category Archives: Marketing Rants

Car Companies And The Marketing Process

Inspired by a comment I left on this post on Ryan Healy’s blog. When are car companies going to get it? This is the second highest purchase for someone beyond a house (for most people), and they want to even … Continue reading

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The Barrier To Entry For Meaningful Connection Is Pretty Low

One extra step. 3% better than the “other guy.” Personalization, good manners, being humble, hell… just being “on-time.” All of these things sound really easy to accomplish, don’t they? Well, here’s the sad part… do any ONE of them really … Continue reading

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My Baseline Thoughts On Social Media

Social media isn’t the “end all” or “be all” for businesses… it’s a term… it’s a label… it represents a set of online tools used to connect people. In this term, you’ll notice the word “media” which implies to some … Continue reading

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The Corporation “Mindset”

The “corporation mindset” used to be effective in the days where there were no means of connecting and sharing at the furious pace we are currently. Now, any company (big or small) is “on stage”… and if they fail to … Continue reading

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The Product

Ok… to all business owners, executives, marketers… even copywriters… The product does NOT, repeat… does NOT sell itself. There are way too many choices, there is way too much information available, and… people just don’t care about you or your … Continue reading

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#NBCFail Part 3 – What It All Boils Down To

I’m done with this #NBCFail thing now, but I wanted to sum up, in my opinion, what this really boils down to… and it ISN’T tape delays. It’s about how media has changed, and how big media (old media) can’t … Continue reading

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#NBCfail Part 2 – Ratings And Moaning

Ahhh yes, as expected “old media” diehards are finally chiming in on the #NBCfail fiasco. First, we have Ad Age, who published an article about their version of the “truth” about this ordeal. The main point centered around the fact … Continue reading

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#NBCFail And #Twitterfail- And No, I’m NOT Suspending My Account Of What’s Happening

If you pay attention to Twitter regarding the 2012 London Olympic Games coverage by NBC… well, let’s just say NBC is getting the Internet full-force today. Here’s the hash tag search on Twitter… #NBCFail But that’s not all, Twitter pulled … Continue reading

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Online Journalism’s Sausage Factory

It’s all explained in this infographic… Online Journalism Infographic by SEO Book

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Interaction Versus Indication

Let’s start by defining interaction and indication… Interaction:  Reciprocal action or influence. Indication: 1.  A single sign or piece of information that indicates something. 2.  A reading given by a gauge or meter. So, I have bad news for those … Continue reading

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