Comments on: The Money Is NOT In The List… http://josephratliff.com/blog/2009/11/the-money-is-not-in-the-list/ Tue, 02 Mar 2010 14:59:42 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Joseph Ratliff http://josephratliff.com/blog/2009/11/the-money-is-not-in-the-list/comment-page-1/#comment-1238 Joseph Ratliff Mon, 09 Nov 2009 17:48:48 +0000 http://josephratliff.com/blog/?p=2193#comment-1238 Hi Cheryl, and thanks for commenting along with the compliment :) It's all to often that our best business-growth potential is actually right under our noses...with those clients that already love us :) (as you mentioned) If more companies, marketers, etc... etc... would invest in their established client base (notice I said "invest in")...then small business owners would laugh in the face of ANY recession. For those that don't have many established clients yet...focus on the established clients for sure...but REALLY invest in and make it worthwhile for your new customers to like and trust your business. Don't go cheapskate on that process. Hi Cheryl, and thanks for commenting along with the compliment :)

It’s all to often that our best business-growth potential is actually right under our noses…with those clients that already love us :) (as you mentioned) If more companies, marketers, etc… etc… would invest in their established client base (notice I said “invest in”)…then small business owners would laugh in the face of ANY recession.

For those that don’t have many established clients yet…focus on the established clients for sure…but REALLY invest in and make it worthwhile for your new customers to like and trust your business. Don’t go cheapskate on that process.

]]> By: Cheryl H http://josephratliff.com/blog/2009/11/the-money-is-not-in-the-list/comment-page-1/#comment-1237 Cheryl H Mon, 09 Nov 2009 17:31:36 +0000 http://josephratliff.com/blog/?p=2193#comment-1237 First, let me say, I truly appreciate your writing style! Makes for a great read with a cup of coffee. I completely agree with your statement about taking your established clients for granted. As soon as we start forgetting there is an actual person behind the name on that invoice, we are in some serious trouble. Great article, thanks! First, let me say, I truly appreciate your writing style! Makes for a great read with a cup of coffee. I completely agree with your statement about taking your established clients for granted. As soon as we start forgetting there is an actual person behind the name on that invoice, we are in some serious trouble. Great article, thanks!

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