Are You Renting Or Owning?

PostDateIcon September 24th, 2009 | PostAuthorIcon Author: Joseph Ratliff

Are you trying to piggy back on interest generated by another media giant?  That’s old school marketing people.

Instead, own the platform from which you generate your following and create your “tribe” of followers.  The social media landscape we operate in now allows just that.

Seth Godin explains it in today’s lesson… The platform vs. the eyeballs

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