Why Did You Start An Internet Business?

Why Did You Start An Internet Business?

June 30th, 2009 |

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Today I am going to ask you to do a little bit of thinking…

Yep, that’s right, you are going to have to do some work.

I want you to think back to the beginning of your internet business, or if you haven’t started one yet, think about this simple concept…

Why did you (or do you) want to start an internet business?

Many people, when asked this question, will answer the simple answer…to make a profit.

That answer is a load of bullshit, and if you’re going to stick to your guns and say “Screw you Joe, that IS the reason I started an internet business…” …well then, you’re going to be out of business in less than 5 years, period.

Don’t call me when the money runs out.

Why is my opinion so strong on this viewpoint?

If your true motive for getting into business is really “to make a profit”, that internal message will translate into your marketing…which will reach the people that view or digest your marketing…and guess what folks?

People don’t like it when they feel you reaching into their wallets.

Zig Ziglar said it best…

“You can have everything in life that you want if you will just help enough other people get what they want.”
Quotation of Zig Ziglar

Aside from the fact that business is about people, which I have been a strong proponent of from my very humble beginnings back in 2001…

…there is another reason you’ll fail in business if you truly believe this is about making a profit as your guiding reason…

The real reason you started an internet business, or any business for that matter…doesn’t have to do with money (even though making money is important)…

It has to do with the lifestyle and freedom making that money will afford you. Come on, look deep within yourself, some variation of this is the real reason you got into business.

Each person has their own idea of what this “freedom and lifestyle” is.

What this lifestyle feels like…
What this lifestyle smells like…
What this lifestyle looks like…
Who this lifestyle allows them to meet…
How your family will be able to live with this freedom…
And on, and on…

It’s different for everyone.

So how do we put these two concepts together?

Here’s your answer:

Money and profits are the measuring stick of how well you help people get the lifestyle and freedom they want (or everything they want), from delivering the value your business offers towards that objective.

You deliver that value better = better money and profits for you.

But notice which one is first? It’s not “better money and profits for you” is it? You add value to people’s lives first, and the money will follow.

Things will change in business, markets will change, but one thing that will never change in business…

Business is about people, people.

Until the next time we look in the mirror together,

Joseph Ratliff - Without You, I Don't Have A Business