What does 04082007 mean to marketing?
On April 8th, 2007 a marketing master left us. I wrote about it on another site…but that site has since gone past…and Sir Gary Halbert, the Prince of Print, deserves another mention.
Gary Halbert was a pure direct marketing genius, every word that he spread taught us how to make the world a better place through the written word. I learned more in one phone call lasting 2 hours talking to Gary personally, than in several courses worth since. Yes, his teaching (hell, the way he carried himself) was that powerful.
John Carlton, a friend of Gary’s, and another master of marketing, had written a fitting tribute on his blog…you can (and should) read that tribute here.
You should read every letter of The Gary Halbert Letter, you’ll notice that short of a few 900-number schemes…it all still applies today.