Well are you?
When a potential customer looks through the Yellow Pages, they are looking for someone to help them with something pretty specific (i.e. plumbing, auto repair, attorney, etc…). This is about the most targeted prospect you are going to get in your marketing efforts…yet I can tell you that you are missing out on about three to four times the potential that your Yellow Pages ad will deliver!
What about trust and credibility? Does your Yellow Pages advertising separate itself from the competition in these KEY areas?
Can you really say that your ad “separates” itself from the crowd? If the answer is no…then you need to rethink your marketing through the Yellow Pages, and quit wondering why you fork out $300 or more a month and get no results!
That is all from this month’s tip…keep tuning in…because we are just getting warmed up here!