Featured on ”Fast Company Magazine’s Most Influential People”
My name is Joseph Ratliff.
I’m a writer and thinker on many life, marketing, and technology-related topics.
My passion for writing began in my late high school years… then developed even further in late 2001 when I was approached by my former boss. He told me I had a knack for written communication, and that I should further develop that talent.
So I did.
Little did I know it would turn into a freelance commercial writing career (see “Work With Me” for more info) that would span into the present day, as a direct response copywriter for marketing companies, publishers, chiropractors, and other clients from a variety of different industries.
Over the years that have passed since 2001 I’ve added other types of writing to the business services I provide.
I especially have a passion for thinking and writing about how technology impacts our society.
I’ve written a short book on living deliberately, titled The Slow Manifesto.
I’ve also been known to write science fiction from time to time.
This same career currently supports myself, my wife of 20+ years, and my two boys. I’m also glad (and fortunate) I’ve quit “working for the man,” and can enjoy the time freedom writing and thinking about technology can provide me.
But it wasn’t always this good…
Since 2001, I’ve participated in a number of businesses, worked with hundreds of people, been a part of many teams etc…
I’ve also observed people at a distance, in general, going about their daily lives.
One thing I’ve noticed, is people need to slow down. I was frustrated by my observations to the point where I decided to devote a short book to the subject.
And don’t get me wrong, I was “there.” I used to get gadget after gadget, upgrade after upgrade, stuff and more stuff … I used to eat fast food, watch fast TV, go shopping, had a job in retail etc… etc…
Then 2011 hit… and in March, I got a very BAD noro-virus. If you’ve ever gotten it, you know what I’m talking about. After I got better, I had serious digestive problems that almost resulted in my death.
To make a long story short, because of this and other health issues like my weight at the time (296 lbs), I realized some serious life changes were needed.
So I decided to make several HUGE life changes, all at once…
- I lost weight (74 lbs in 12 months from March 2011- March 2012). To this day, that weight has been kept off.
- I changed my eating habits dramatically, stopping pop, ice cream, cakes, etc… and I made these changes PERMANENTLY.
- I slowed down my eating, enjoying the new foods I was eating (more fruit, vegetables, lean meat etc…).
- I slowed down my life in general, no more writing “emergency” copy projects, taking life one day at a time, getting plenty of rest etc…
- I adopted a minimalist mindset. I’m not an extreme minimalist, with less than 100 things and traveling like a nomad, but I don’t shop nearly as much any longer, and I’ve reduced the “stuff” in my house by at least 70% or more.
- And on, and on…
I tell you all of this not to brag… but because if I can do it… then so can you. And that is what I wrote the book for, to encourage others to do the same.
But of course it’s not for everyone. And neither are my business writing and consulting services. I’m very selective about who I work with…
So if you’ve read this far and want to know more about the freelance business writing and consulting services I provide… click here.
I also like to network with success-minded business owners, executives, and marketers.
I hope you enjoy and can get value out of the content I’ve written… but it doesn’t matter, I’m going to keep writing it and sharing stuff anyhow.
I’ve also been featured on EzineArticles, been interviewed by the Copywriting Dean, and have written for Peter Bowerman at The Well-Fed Writer blog (among other places I write for and share at, like The Daily Reckoning and Medium).
Specific Work Experience:
I’ve spent the last 10+ years working mainly as a direct response copywriter for business owners, direct marketing publishers, and marketers who have an interest in generating more profits.
- Direct Response Copywriting 9/10
- Business Strategy Consulting 8/10
- Sales and Marketing Training 8/10
- Business Trend Forecasting 6/10
Visit my Linkedin Page for more information (and my photo).