About

Washington based freelance copywriter and consultant

Featured on ”Fast Company Magazine’s Most Influential People”

My name is Joseph Ratliff.

I’m a writer and thinker on many life, marketing, and technology-related topics.

My passion for writing began in my late high school years… then developed even further in late 2001 when I was approached by my former boss. He told me I had a knack for written communication, and that I should further develop that talent.

So I did…

Little did I know it would turn into a freelance commercial writing career where I write marketing collateral, SEO content, and even full-length books as a ghostwriter (see “Work With Me” for more info). 

That career spans into the present day, improving written communication for marketing companies, publishers, chiropractors, and other clients from a variety of different industries.

On a personal level, I especially have a passion for thinking and writing about how technology impacts our society. I’ve also written a short e-book on living deliberately, titled The Slow Manifesto. I’ve also been known to write science fiction from time to time.

This same career currently supports myself, my wife of 25+ years, and my two boys.  I’m also glad (and fortunate) I’ve quit “working for the man,” and can enjoy the time freedom writing and thinking about technology can provide me.

But it wasn’t always this good…

Since 2001, I’ve participated in a number of businesses, worked with hundreds of people, been a part of many teams etc…

I’ve also observed people at a distance, in general, going about their daily lives.

One thing I’ve noticed, is people need to slow down.  I was frustrated by my observations to the point where I decided to devote a short book to the subject.

And don’t get me wrong, I was “there.”  I used to get gadget after gadget, upgrade after upgrade, stuff and more stuff … I used to eat fast food, watch fast TV, go shopping, had a job in retail etc… etc…

Then 2011 hit… and in March, I got a very BAD noro-virus.  If you’ve ever gotten it, you know what I’m talking about.  After I got better, I had serious digestive problems that almost resulted in my death.

This virus, plus my weight (296 lbs.), along with other health issues forced me to realize some serious life changes were needed.

So I decided to make several HUGE life changes, all at once…

  • Lose weight (I lost 74 lbs in 12 months from March 2011- March 2012).  I have kept that weight off to this day.
  • Change my eating habits dramatically.  I stopped consuming pop, ice cream, cakes, etc… and I made these changes PERMANENTLY.
  • Slow down my eating.  I started to enjoy the new foods I was eating (more fruit, vegetables, and lean meat etc…).
  • I slowed down my life in general.  No more writing “emergency” copy projects, taking life one day at a time, getting plenty of rest etc…
  • Adopted a minimalist mindset.  I’m not an extreme minimalist, with less than 100 things and traveling like a nomad, but I don’t shop nearly as much any longer, and I’ve reduced the “stuff” in my house by at least 70% or more.
  • And on, and on…

I tell you all of this not to brag… but because if I can do it… then so can you.  And that is what I wrote the book for, to encourage others to do the same.

But of course it’s not for everyone.  And neither are my business writing and consulting services.  I’m very selective about who I work with…

So if you’ve read this far and want to know more about the freelance business writing and marketing consulting services I provide… click here.

My online business profile can be found on LinkedIn.

I also like to network with success-minded business owners, executives, and marketers.

I’ve also been interviewed by the Copywriting Dean, and have written for Peter Bowerman at The Well-Fed Writer blog (among other places I write for, like The Daily Reckoning and Medium).

If you would like to drop me a line, click here.