The following is a list of 5 books that every marketer should be required to have on their bookshelf (and have actually read them several times each)…
Scientific Advertising/My Life In Advertising by Claude Hopkins
Influence (Science and Practice) by Robert B. Cialdini
Breakthrough Advertising by Eugene Schwartz
Getting Everything You Can Out Of All You’ve Got by Jay Abraham
The Irresistible Offer by Mark Joyner
Yes, you can probably add to this list (please add a comment with more from your list below) and yes, you could even replace a book or two with a different one…but the list above WILL provide you a foundational education in advertising, copywriting, and marketing…all skills critical to successful marketing online and offline.
Enjoy! And please help me out by sharing this list with others who might be starting out, or who need a boost to their business.