Work With Me

I Will Make Your Life Easier,

Because I Provide You Leverage

headshotDear Friend,

Let’s cut straight to the point…

I believe in, and since 2001 have built my freelance commercial writing practice around a concept called maximum leverage.

What that means for you as a person who runs an entire business themselves, runs a department in a Fortune 500 company, or anything in between … is if you choose to work with me, I become a “multiplier” for you.

This can mean many things depending on what projects you would consider using my services for.

It can mean multiplying profits, increasing employee retention, or even just the simple fact you won’t have to babysit me and you’ll get results.

Whatever the need, I’m here to multiply your efforts.  In addition, I won’t play guessing games with your business, and you can be assured you’ll be working with someone who “gets it.”

“Joseph Ratliff GETS IT. He gets it when it comes to market copy. He gets it when it comes to creative business marketing ideas. He gets it when it comes to the power of the business mastermind, and how other entrepreneurs can LEARN FROM each other.”

— JP Maroney, Chairman & CEO, MAROCOM, LLC

I’ve worked with notable industry leaders like Agora Financial, Dent Research, DisputeSuite (an Inc 500 company), and even Seth Godin … to name a few.

With all of this in mind, here are the specific services I can offer your business:

Freelance Commercial Writing

Bottom line… I write clear, simple, and concise copy that gets results for your business (download my writing resume for reference).

Freelance commercial writing projects include:

  • Sales letters (both online and direct mail).
  • Landing page copy (including opt-in squeeze pages).
  • Email copy (email newsletters, autoresponder messages, corporate communications, and promotional).
  • Whitepapers, case studies, sales brochures and booklets (non-technical).
  • Ghostwriting non-fiction articles, essays, and even full-length books.
  • Internal corporate communications (printed newsletters, notebooks, training materials etc…).
  • Direct mail pieces, post card mailers and other printed marketing collateral.
  • Proper set up of social media profiles (like a LinkedIn profile, for example).
  • And more… (inquire for other types of copy needed)

Samples available (1 – 2) upon request.

Business Strategy Consulting

In short, I get paid to help business owners and executives successfully take profitable risks they otherwise wouldn’t take, and avoid the unnecessary ones.

Again, I provide you with maximum leverage.

From marketing process analysis and improvement, to sales training and more… in the end it’s all about the results we can achieve from working together.

For example, I have found through countless projects with my clients that many business owners and executives want to focus on “What’s next?” in marketing.

The problem is they rarely have the “What’s now?” correct to leverage the newest strategies.  So the “newest” strategy fails not because it doesn’t work, but because the business wasn’t ready to use it.

I want to make sure you’re business is ready to capitalize on every innovation that comes to market.

So I’ll work with you and your teams to get your business on a rock-solid and profit-producing foundation FIRST… then we can get to the fun stuff.

Here’s how it works at a basic level…

I work with you to analyze (and then improve) 3 key areas of your business:

  • Your current marketing processes.
  • Your sales, customer service, and support staff.
  • Your current customer database.

To find out more and see if your business qualifies, contact me to schedule an initial business opportunity analysis today.

Here is a very small sample of what some of my clients have said about me:

Just one suggestion doubled her projected income!

All I can say really, is Wow!

Well, OK, let me count just a few of the ways Joe has helped my Web content writingbusiness:

1) His ideas/strategies work! Just using one of his suggestions doubled my projected monthly income in just minutes. I kid you not.
2) He saw something about my services that I never had before and helped me brand myself in a completely new way, one that proves to clients that my higher-than-they’re-used-to-paying rates are well worth it!
3) He’s engaging, savvy and, most of all, a great partner in your corner. I’ve recouped his fees by at least five-fold in new business in less than a month and, as I continue to follow his suggestions, I expect that to grow a hundred-fold in the next few weeks and months.

Bottom line? Joe’s strategies work. And quickly so.

Jean Henshaw
The Content Scribes

I don’t often write a testimonial because I usually am not “wowed” by most companies.

However in the case of Joe Ratliff it’s been a case of “blown away” by the results he delivers.  Joe has done 5 different writing projects for us over the last 5 months and in the process of delivering 3 more.

To say that the benefit to our company has been worth it would be a sore understatement.  The results have been downright phenomenal.  I find myself questioning why I ever waited so long to get a true professional like Joe to handle this area of our business.

The return on investment has been off the charts as our website responses and sales have increased 700% literally since Joe started rewriting all of our copy.  He has consistently proven to understand my end result desires on every project by delivering great copy each time.

As an added bonus I find our conversations to be thought provoking in that he is constantly giving me ideas on how I can better improve our overall marketing schemes.

My only regret is that I didn’t  find Joe years ago!

Herschel Bentley

National Credit Federation

Tampa, Fl  33624

Joseph is a highly skilled copywriter. If you can afford him, you should hire him.

— Ray Edwards, Owner, Ray Edwards International, Inc.

Joseph has an incredibly keen marketing insight and is often the first guy I go to when I need advice or an opinion on anything business related. He’s also a prolific writer and his integrity is second to none.

— Nathan Hangen – CEO , Webrepreneur Media

Joe is an impact writer. He can sift through mounds of material and pull out those oft-missed benefits that mean the difference between good response and over-the-top excitement. Joe is timely and meticulous. He should be a part of your stable of writers, and I will be using him again. Thanks so much, Joe. Great work.

Kelly Richardson, Managing Editor, Intelective Communications

Joe is an exceptional copywriter and advanced marketer who has lent his expertise and guidance to my projects over the past couple of years. I highly recommend him to anyone looking to further their marketing career.

Steve Johnson, Owner, The Ardvark Group

He’s absolutely brilliant when it comes to finding new clients and profits using social media sites like Twitter, Facebook, and others.

If you’re looking for a copywriter and/or consultant to bring your business to the Internet — or dramatically increase your current profits — then Joseph comes with my highest recommendation.”

Ben Settle, The Boss, TCB, INC

Joe, I hired you just to edit the copy for my membership site at, expecting only a polished sales letter.

But, I got way more than that…

You also managed to increase my conversion rate at the site substantially!

Combined with marketing advice you have given me (for free along with your copywriting service, thank you)…

You simply over delivered in every way.

For those considering Joe’s services, hire him immediately if you get the opportunity.

Noah Fleming

Hello Friend,

I consider Joseph as a “Copywriter Commando”
He is there when needed, ready to act ASAP and
deliver exactly what is required.

The fact that he is also an advanced marketer makes Joe
a very easy- to-work-with copywriter, with no need
to explain the “basics” or even the “advanced”
elements that make a sales letter to stand out.

Suggested copywriter? Absolutely.

John Delavera

Hi All,

A few weeks ago, I asked the list for help finding a consultant or a book or anything that would help me figure out how to organize and execute full blown auto responder marketing campaigns. I got some great insights from a few listies who have worked on big campaigns before but I was still unable to put the pieces together.

The good news is that I found a consultant this week who is brilliant at big campaigns and was even better at explaining it all to me.  For anyone who has spent time tearing their hair out trying to figure something out that is technically complex, it is like winning the lottery when you find that person who “gets it” and gets it well enough that they can easily explain it to newbies!

Joe Ratliff is one of those guys when it comes to auto responder campaigns and internet marketing in general.

As always, the normal disclaimer applies…. I’m not getting SQUAT for suggesting this marketer. I just don’t want ANYONE else to go through the frustration and mistakes that I made while stumbling in the dark trying to figure this out on my own!

I asked Joe to explain how OUR software worked even though it was unique to us and it took him about 2 seconds to figure it out and then hand-walk me through from start to finish.

After spending a couple of hours with Joe over the phone this week, “I FINALLY get it”!

I really wanted to understand how to do it myself and Joe was able to explain the marketing strategies as well as the mechanics involved in building and launching big campaigns.  I’m doing the “happy dance” in my office today thanks to Joe!

If anyone wants to contact Joe, his e-mail address is:

He is like a walking encyclopedia of online marketing and technical information.
Well worth the money!!

Bonnie Marlewski-Probert is the author of 13 books, more than 1000 magazine articles, is a national speaker and the creator of the popular audio book series, Horse Tales for the Soul. For more information, visit

Joseph Ratliff is a sharp guy that really knows his stuff when it comes to online marketing. I’ve known him for a couple years now and constantly come across his hard work on the Internet.

Being an affiliate marketer, I know that Joseph is a straight-shooter and how he conducts himself and his business is solid. It’s difficult to find an online marketer these days who has their integrity intact. Joseph certainly does.”

Tony Thomas

Social Media Marketer,  PDX Guy, Inc

“Joe is a forthright guy who has a passion for marketing excellence. He isn’t afraid to jump out of the box and try something new, and looks to use resources from wherever he can find them to advance his own ability to provide excellent services to his clients.”

Michael Hiles

Business Consultant

Thanks again Joe for all you do….

I’m very happy I was referred to you….as you are EXACTLY what I needed (a long time ago)! I knew what I needed and tried a few avenues (and other marketing professionals), but they didn’t have the wherewithal or road map to get me to where I wanted to go. YOU DID!

In the immortal words of Joe Ratliff, “ROCK ON!”

Doug Eberhardt
Enlightened Elitist Trader
Author of “Buy Gold Safely”


Results disclaimer

But I’ve done more than just write and consult for clients…

Published Author

I have published an online book about living in the present titled The Slow Manifesto.

You can visit the book’s website at for more information.

My writing has been featured online in publications like The Daily Reckoning, a financial e-publication founded by Bill Bonner of Agora, Inc., as well as other places on the web.

Along with this comes speaking about various topics related to my books, consulting, and articles (contact me about speaking opportunities).

Now for my “mode of business operations”…

“Business is About People” Defined…

If you work with me, you’ll see that I mention this phrase frequently online and offline.

Don’t get me wrong, bottom-line profits are a good (and necessary) thing.  We will always strive to improve those.  Businesses wouldn’t survive without them.

A major setback for most businesses is they seek more and more profits, at the expense of their number one asset… the people that support the business itself.

These people include customers, employees, and the vendors that supply products and services to the business.

This is the age of transparency and digital media, where all it takes is an Internet connection for someone to publish feedback (good or bad) on any business.  Do you want your business to fall victim to having to recover its reputation at every turn?

So it’s important for you to focus on developing your most important business asset… which is NOT only your bottom line profits.

It’s also taking care of your people.  Especially your top-performers.

Profits are simply a measuring stick for how well you are taking care of the various people who support your business (clients, employees, vendors etc…).

Contact me today if you’d like to explore the idea of “maximum leverage” further, or if you would like to inquire about the possibility of working together.

Here’s to your business success,


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